Find a relevant service
Dedicated destinations gave carpet, rug, upholstery, and restoration searches a clearer place to land.
Carpet Cleaning & Restoration Services · Client story
A local reputation, made discoverable.
SteamPro Cleaning & Restoration
SteamPro had decades of cleaning experience. The next step was helping Los Angeles customers find the right service, in the right neighborhood, and book it with less friction.
- +268%
- Organic Traffic
- +154%
- Booked Jobs
- +81%
- Google Business Profile Calls
- -43%
- Cost Per Acquisition
Reported engagement results
The starting point
What stood between the business and its next customer?
MarketLos Angeles, CA (2006 S. La Cienega Blvd, Mid-City)
Visit the client websiteSteamPro approached us with a problem most 30-year-old businesses eventually face: a sterling local reputation that simply wasn't showing up in search.
SteamPro is an IICRC-certified deep cleaning and restoration company serving Los Angeles homes and businesses for over three decades, with 500+ five-star reviews, a 4.9 Google rating and a Mid-City rug facility. But the digital footprint didn't reflect any of it. The company ranked for its own brand name and little else, while newer franchise competitors with a fraction of the experience owned the map pack across the Westside and the Valley.
Compounding the issue, SteamPro offers eleven distinct services. carpet, upholstery, rug, tile and grout, hardwood, air duct, mattress, drapery, fabric protection, water removal and rug pad installation. across dozens of LA neighborhoods. A single homepage was being asked to rank for hundreds of high-intent local queries.
We rebuilt the site on a service-by-neighborhood architecture, overhauled the Google Business Profile strategy and launched paid search against the emergency and high-margin service lines.
A connected engagement
The expertise behind the work.
The customer journey
Three decisions.
A more useful path forward.
Resolve the booking questions
Pricing, drying time, and cleaning-method content addressed uncertainty before the inquiry.
Make contact on mobile
Prominent calling and a revised quote flow connected discovery to a practical action.
Strategy into delivery
Service-by-Neighborhood Architecture
Rather than one page fighting for hundreds of queries, we built a matrix of service pages crossed with SteamPro's four service areas. Westside & Beaches, Central & Hills, Valley, and South & Downtown.
Dedicated pages for all eleven service lines
Neighborhood landing pages with locally specific copy
LocalBusiness and Service schema across the site
Internal linking from neighborhood pages to service pages
A real service-area map replacing the generic city list
Strategy into delivery
Strengthen the local search presence.
We rebuilt the Google Business Profile from the ground up: complete service and attribute coverage, weekly photo posting from real jobs, Q&A seeding against common objections, and a review generation cadence that took SteamPro from sporadic reviews to a steady monthly flow. while holding the 4.9 rating.
Strategy into delivery
Paid Search on Emergency Intent
We concentrated PPC spend where urgency and margin overlap: water removal, pet stain and odor removal, and same-day carpet cleaning. Call-only campaigns during business hours, tightly geofenced to the service radius, drove cost per conversion down 43% against the client's prior in-house efforts.
Strategy into delivery
Content That Answers the Real Objection
The content program targeted the questions that stall a booking: pricing, dry time, cleaning frequency, and whether professional cleaning beats a rental machine. Each piece routes to the relevant service page and now contributes a meaningful share of assisted conversions.
Strategy into delivery
Keep improving the inquiry path.
Ongoing CRO work on the quote request flow. click-to-call prominence on mobile, service selection ahead of contact details, and trust signals placed adjacent to the form. lifted mobile conversion rate by 143%, which mattered enormously for a business where most searches happen on a phone.
Search intent
The questions behind the demand.
carpet cleaning Los Angeles
rug cleaning Beverly Hills
upholstery cleaning Santa Monica
tile and grout cleaning LA
water removal near me
The result, in perspective
A clearer view of the change.
Each metric starts at an index of 100. The second bar shows the reported outcome relative to that starting point.
Calculated from the reported percentage changes. These are indexed comparisons, not raw traffic or cost figures, and do not show a monthly trend.
Workstream results
Local SEO
Connect location visibility with the actions customers take.
- +294%
- Google Business Profile Views
- +81%
- Profile Calls
- +166%
- Direction Requests
- Top 3
- Map Pack Rankings (Carpet Cleaning LA)
- +338%
- Neighborhood Page Traffic
- +212%
- Website Clicks From GBP
Workstream results
Search Engine Optimization
Assess discovery and the performance of the pages receiving it.
- +241%
- Total Traffic
- +268%
- Organic Traffic
- +252%
- Total Users
- +263%
- New Users
- +387%
- Keywords Ranking Page 1
- +171%
- Service Page Conversions
Workstream results
PPC Marketing
Read paid acquisition outcomes alongside the cost of reaching customers.
- +118%
- Impressions
- +264%
- Ad Clicks
- +67%
- Click-Through Rate
- +196%
- Conversions
- -34%
- Cost Per Click
- -43%
- Cost Per Conversion
- +82%
- Conversion Rate
- +311%
- Call Extensions Tracked
Workstream results
Reputation Management
Make customer feedback visible and maintain the response process.
- +228%
- New Reviews Per Month
- 4.9 maintained
- Google Rating
- 100%
- Review Response Rate
- 4.7 maintained
- Yelp Rating
- +94%
- Review-Attributed Bookings
Workstream results
Web Design & CRO
Reduce friction between finding the business and getting in touch.
- +143%
- Mobile Conversion Rate
- +121%
- Quote Form Completions
- -58% load time
- Site Speed (LCP)
- -41%
- Bounce Rate
- +187%
- Click-to-Call Actions
The strategic takeaway
The booking journey mattered as much as the ranking.
Service pages, neighborhood coverage, profile activity, and mobile conversion work addressed different parts of the same customer journey. The reported increase in booked jobs matters because it moves beyond visibility to an operational outcome. Paid search was another part of the engagement, so the overall booking result should not be attributed to organic search alone.
How to read these results.
The overview reports organic traffic and booked-job growth within the first 18 months. Figures reflect the full engagement described in the supplied case study. Channel measures can overlap and should not be added together. Percentage changes are relative changes, not percentage-point increases. Results vary by business and starting point.
Your next chapter
What would better-fit growth look like for your business?
Discuss Your Growth PrioritiesAnother business.
Another useful lesson.
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