Find the right assistance
Scenario-specific coverage addressed towing, lockouts, batteries, and other roadside needs.
24/7 Towing & Roadside Assistance · Client story
A shorter route from roadside search to a call.
Quality 1st Towing
For Quality 1st Towing, the website had to work at the moment a driver needed help. Local coverage, scenario-based campaigns, and a simpler mobile calling experience shaped the engagement.
- +311%
- Inbound Service Calls
- +176%
- Organic Traffic
- -41%
- Cost Per Call
- +58%
- Service Area Coverage in Map Pack
Reported engagement results
The starting point
What stood between the business and its next customer?
MarketRahway, NJ · serving New Jersey statewide
Visit the client websiteQuality 1st Towing came to us with a category problem: visibility at the moment of a breakdown can determine whether a driver finds the business.
Operating out of Rahway with 24/7 statewide coverage, Quality 1st handles emergency towing, flatbed towing, long-distance towing, wrecker recovery, motorcycle and EV towing, jump starts, battery replacement, lockouts, fuel delivery and junk car removal. The fleet and the certifications were strong. The problem was that a stranded driver on the Parkway searching "tow truck near me" at 11pm saw three national dispatch aggregators and not Quality 1st.
Towing search has traits that make it unusually winnable with the right approach: it's almost entirely mobile, almost entirely click-to-call, and the conversion window is measured in seconds. It's also a category where the aggregators buying the head terms subcontract the actual work. often to operators like Quality 1st, at a margin.
We rebuilt the local footprint around service-area coverage, restructured the site for mobile emergency intent, and ran paid search against the specific breakdown scenarios the aggregators bid on generically.
A connected engagement
The expertise behind the work.
The customer journey
Three decisions.
A more useful path forward.
Confirm local availability
Municipality pages and profile work made the operating area more prominent.
Call without searching again
Persistent mobile calling reduced the number of steps between arrival and contact.
Strategy into delivery
Expand local coverage across the service radius.
Emergency towing is won or lost in local search results. We rebuilt the local footprint municipality by municipality across the coverage area.
A complete Google Business Profile rebuild with full service and attribute coverage
Dedicated municipality landing pages across the Union County service radius
Consistent NAP citations across towing, automotive and local directories
LocalBusiness, Service and FAQ schema throughout
Weekly GBP posting with real recovery photos from the field
Map pack presence expanded from the immediate Rahway area to top-3 rankings across 14 municipalities.
Strategy into delivery
Rebuilding for Mobile Emergency Intent
We stripped the mobile experience down to what a stranded driver needs: a persistent call button, service selection in one tap, and the phone number visible at every scroll position. Page speed work cut load time 64%. decisive in a category where a slow-loading page means the customer taps the next result.
Time from landing to call tap dropped 68%.
Strategy into delivery
Match paid search to the roadside situation.
Rather than bidding against national aggregator budgets on "tow truck near me," we built call-only campaigns around specific breakdown scenarios. accident recovery, flat tire, dead battery, lockout, out of fuel, EV transport. each tightly geofenced and scheduled around peak breakdown hours.
An aggressive negative keyword program cut wasted spend 59%, and cost per call fell 41%.
Strategy into delivery
Service Line Expansion Into Underserved Segments
We built out dedicated coverage for motorcycle towing, electric vehicle towing and junk car removal. specialized services Quality 1st could already perform but had never marketed. These segments now contribute a meaningful share of higher-margin jobs.
Strategy into delivery
Make customer feedback part of the journey.
We implemented a post-service review request workflow. Review volume rose 187% while holding a 4.8 rating. reinforcing both map pack position and the split-second trust decision a stranded driver makes.
Search intent
The questions behind the demand.
flatbed towing Rahway
emergency towing Union County
motorcycle towing NJ
EV towing New Jersey
car lockout service near me
long distance towing NJ
The result, in perspective
A clearer view of the change.
Each metric starts at an index of 100. The second bar shows the reported outcome relative to that starting point.
Calculated from the reported percentage changes. These are indexed comparisons, not raw traffic or cost figures, and do not show a monthly trend.
Workstream results
Local SEO
Connect location visibility with the actions customers take.
- +342%
- Google Business Profile Views
- +268%
- Profile Calls
- +147%
- Direction Requests
- Top 3 across 14 municipalities
- Map Pack Rankings (Towing NJ)
- +389%
- Service Area Page Traffic
- +231%
- Website Clicks From GBP
Workstream results
Search Engine Optimization
Assess discovery and the performance of the pages receiving it.
- +164%
- Total Traffic
- +176%
- Organic Traffic
- +171%
- Total Users
- +183%
- New Users
- +274%
- Keywords Ranking Page 1
- +192%
- Service Page Conversions
Workstream results
PPC Marketing
Read paid acquisition outcomes alongside the cost of reaching customers.
- +94%
- Impressions
- +243%
- Ad Clicks
- +77%
- Click-Through Rate
- +228%
- Conversions (Calls)
- -31%
- Cost Per Click
- -41%
- Cost Per Call
- +118%
- Conversion Rate
- +64%
- Call-Only Campaign Answer Rate
- -59%
- Wasted Spend
Workstream results
Mobile CRO
Support the next action on the device customers use in the moment.
- +196%
- Mobile Conversion Rate
- +311%
- Click-to-Call Actions
- -68%
- Time to First Call Tap
- -64% load time
- Site Speed (LCP)
- -47%
- Bounce Rate
Workstream results
Reputation Management
Make customer feedback visible and maintain the response process.
- +187%
- New Reviews Per Month
- 4.8 maintained
- Average Rating
- 100%
- Review Response Rate
- +83%
- Review-Attributed Calls
The strategic takeaway
The next action had to be obvious under pressure.
A stranded driver has different information needs from someone researching a long-term purchase. This engagement focused on service relevance, coverage, and a visible calling route. The summary reports both inbound calls and click-to-call actions at +311%; those labels are kept separate in the detailed results because tapping a number and completing a call are different events. Neither metric should be read as completed towing jobs.
Hear from the client
The partnership, in Omar’s words.
Hear Quality 1st Towing’s perspective on the work.
How to read these results.
Exact baseline and comparison dates were not specified in the engagement summary. Figures reflect the full engagement described in the supplied case study. Channel measures can overlap and should not be added together. Percentage changes are relative changes, not percentage-point increases. Results vary by business and starting point.
Your next chapter
What would better-fit growth look like for your business?
Discuss Your Growth PrioritiesAnother business.
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