Name the removal task
Item-specific service pages matched concrete needs such as furniture, appliances, and estate cleanouts.
Junk Removal & Hauling Services · Client story
Make the price advantage part of the journey.
Flat Rate Junk Removal
Flat Rate Junk Removal already offered transparent pricing. The engagement brought that differentiator into service pages, borough coverage, advertising, and the mobile booking path.
- +192%
- Organic Traffic
- +127%
- Booked Pickups
- -44%
- Cost Per Lead
- +63%
- Same-Day Booking Rate
Reported engagement results
The starting point
What stood between the business and its next customer?
MarketBrooklyn, NY · serving all five NYC boroughs
Visit the client websiteFlat Rate Junk Removal came to us with a genuine competitive advantage that nobody could find: transparent, published, flat-rate pricing in a category built on vague estimates and upsells.
Based in Brooklyn and serving all of New York City, Flat Rate handles residential cleanouts, office junk removal, estate cleanouts, appliance and furniture removal, construction debris and electronics recycling. Their pricing page lists every load size with an exact dollar figure. from 3 cubic yards to 24. while the national franchises competing for the same searches quote only after an on-site visit.
The issue was that this differentiator lived on an interior page nobody reached. Organic visibility was concentrated on a handful of Brooklyn terms, Queens and the Bronx were nearly unserved in search, and paid campaigns were bidding broadly against franchise budgets on generic head terms.
We restructured the site around borough and service intent, made price transparency the central conversion argument, and rebuilt paid search around long-tail item-specific queries the franchises ignore.
A connected engagement
The expertise behind the work.
The customer journey
Three decisions.
A more useful path forward.
Understand the price
Load-size information and estimator visibility made the pricing model easier to assess.
Request the pickup
A shorter mobile quote path and prominent calling supported the next step.
Strategy into delivery
Borough and Item-Level Architecture
We expanded the site from Brooklyn-centric coverage to a full matrix of borough pages crossed with the item and service categories that drive real search volume.
Dedicated borough landing pages for Manhattan, Queens, the Bronx and Staten Island
Item-specific service pages (hot tub, refrigerator, TV, mattress, tire, ATM removal)
Segmented residential, office and general cleanout service hubs
LocalBusiness, Service and FAQ schema across the site
Internal linking from item pages into borough and pricing pages
Strategy into delivery
Making Price Transparency the Hook
Flat Rate's published pricing was the strongest conversion asset on the site and it was buried. We surfaced the load-size pricing and the interactive estimator throughout the funnel, wrote every service page against the "no surprises" promise, and used exact dollar figures in ad copy. which competitors quoting "free estimates" structurally cannot match.
Pricing page sessions rose 327%, and the estimator became the site's highest-converting engagement point.
Strategy into delivery
Long-Tail Paid Search
We abandoned broad head-term bidding and rebuilt campaigns around item-specific and borough-specific queries, with an aggressive negative keyword program. Wasted spend on irrelevant queries dropped 67% and cost per lead fell 44% on comparable budget.
Strategy into delivery
Mobile-First Conversion Work
Junk removal is an urgent, on-the-phone purchase. We rebuilt the mobile experience around click-to-call, shortened the quote form to four fields, and put same-day availability messaging above the fold. Mobile conversion rate climbed 138% and same-day bookings rose 63%.
Search intent
The questions behind the demand.
junk removal Queens
hot tub removal NYC
estate cleanout Brooklyn
appliance removal near me
office cleanout NYC
mattress disposal Brooklyn
The result, in perspective
A clearer view of the change.
Each metric starts at an index of 100. The second bar shows the reported outcome relative to that starting point.
Calculated from the reported percentage changes. These are indexed comparisons, not raw traffic or cost figures, and do not show a monthly trend.
Workstream results
Search Engine Optimization
Assess discovery and the performance of the pages receiving it.
- +174%
- Total Traffic
- +192%
- Organic Traffic
- +181%
- Total Users
- +188%
- New Users
- +296%
- Keywords Ranking Page 1
- +414%
- Non-Brooklyn Borough Traffic
- +136%
- Service Page Conversions
- +327%
- Pricing Page Sessions
Workstream results
Local SEO
Connect location visibility with the actions customers take.
- +203%
- Google Business Profile Views
- +148%
- Profile Calls
- Top 3
- Map Pack Rankings (Junk Removal Brooklyn)
- +71%
- Direction Requests
- +414%
- Borough Landing Page Traffic
Workstream results
PPC Marketing
Read paid acquisition outcomes alongside the cost of reaching customers.
- +86%
- Impressions
- +218%
- Ad Clicks
- +71%
- Click-Through Rate
- +163%
- Conversions
- -29%
- Cost Per Click
- -44%
- Cost Per Lead
- +94%
- Conversion Rate
- -67%
- Wasted Spend (Irrelevant Queries)
Workstream results
CRO & Web Design
Connect useful information with a simpler path to contact.
- +138%
- Mobile Conversion Rate
- +112%
- Quote Form Completions
- +289%
- Price Estimator Engagement
- -36%
- Bounce Rate
- +176%
- Click-to-Call Actions
- +63%
- Same-Day Booking Rate
The strategic takeaway
An advantage only helps when customers encounter it.
The work connected price transparency with the searches and pages customers actually used. Item-level content answered the immediate need; borough pages established relevance; pricing and estimator visibility addressed the cost question. Booked pickups are the commercial outcome reported in the summary. Estimator engagement, form submissions, and call clicks remain supporting behaviors rather than additional bookings to add to that total.
How to read these results.
Exact baseline and comparison dates were not specified in the engagement summary. Figures reflect the full engagement described in the supplied case study. Channel measures can overlap and should not be added together. Percentage changes are relative changes, not percentage-point increases. Results vary by business and starting point.
Your next chapter
What would better-fit growth look like for your business?
Discuss Your Growth PrioritiesAnother business.
Another useful lesson.
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