When your business wants to hit up key demographics based on specific location then you want to play the SEO game. Tactics for this operation range from keywords to Adwords, but nothing matter more than locally based preferences. Now, just because you include a city name in a page does not entitle the Google search to report your page on the top. Consider parallel organizations, news reports, or social media tags. Nope, to get the most out of each location you should be engaged in what the daily affairs of the community online are. See what the competition is like and always review with a UX approach to see it from your customers’ eyes.
Utilize Social Media
Now this is not just a place for ads, many great chat boards exist and scanning the local areas for your keywords could reveal various ways of mentioning your industry services. Vary yourself between Yelp, Google, and Facebook reviews to more broad searches that might include people posting about questions that could lead to your service. If you run an automotive locksmith company then search for people who are celebrating buying new cars. You can do an Adwords search to target these interests. Make use of local hashtags combined with your marketing targets. Better yet, hire a local influencer. Each city has even local retired police officers with hundreds of Twitter followers that would love to hear his recommendation on security systems.
Work with your Industry Competition
See parallel threads within your industry. You want to provide your clients with service and sharing contacts for client databases is sometimes the best process for you and the future success of your business. When you share a geolocation then working to keep the customer interests in your industry happy is what matters. If you run a cupcake bakery in Brooklyn, you rely on the overall interests of the appetite for cupcakes among the locals. You can allow for a variety of cupcakes to please pallets so why not in your industry?
Consider Yourself Part of The Community
It’s hard to say you are from one specific city unless you’ve never lived anywhere else. But companies need to assert their reputation in the neighborhood once they get there. Let the locals know this is the business for them, yet also walk the line about having a national message for future growth. You can do this, you need to be agile yet limber and keep to target audiences at a time. Each changing month and season bring new waves of clients seeking your services. Decide what you want to hit at each quarter. Knowing where your competitors strike and leave unopposed is a great way to clean up when no one is looking.
When it comes to making the most of SEO for your business, the targeting of the right audience matters. Break it up into the location and then interests. Use keywords that are relatable to the audience and always experience what the user will be interested in searching each step of the way. Don’t think like a pro, think like the customers who need your service.