Why is Landing Page Optimization Necessary?
Landing pages work like the front door to your business operations. Imagine, convincing your target customers to come over to your website and make a purchase only to realize that your efforts go to utter waste when the customer doesn’t feel convinced to purchase from your business. It usually happens when your landing page is not properly optimized and written convincingly.
Do I need a website for a landing page?
Not necessarily. A landing page is a standalone page that basically works on targeted internet traffic. The main purpose of a landing page is to convert visitors to your business using a strong pitch. Yes, landing pages are optimized with keywords so they can have better visibility on Google on different search terms. If you make landing pages a part of your website then it provides more authenticity to your business.
Do landing pages rank up in Google?
Landing pages are ideally created with the intent of ranking up on Google and in an ideal world, they may start appearing on top of keyword searches on the Internet. However, Google takes a lot of other factors in consideration before making sure a website is eligible to earn the top spot or not. Landing pages are very laser focused and aim to convert visitors, therefore applying PPC marketing usually works wonderfully for them.
What is a good conversion rate for landing page design?
Landing page conversion rate varies in between 2% – 5% depending on the industry or online business in which you’re associated with. It is not necessary that your conversion rate must be approximately around the said figure, but it can even extend beyond the said percentile depending on your business niche.